I oversee the PR strategy for new product launches to build greater visibility and credibility within our target consumers. Through the development of thought leadership pieces, press releases, short and long-lead pitches, influencer marketing, and more, I secured top-tier media coverage and achieved over 1.6 Billion impressions in 2022 and increased our share of voice to over 40%.

• Deployed 20+ press releases

• Executed an ambassador program with 100+ influencers that resulted in 626 Million impressions across FB, IG and TikTok

• Organized an in-person and virtual media event in Brooklyn, NY with editors resulting in coverage across multiple media publications