ANGIE KIM

Los Angeles, CA • angiekim714@gmail.com • (714) 869-6236 • linkedin.com/in/helloangiekim/

EXPERIENCE

Pulmuone Foods USA, Inc – Fullerton, CA | May 2020 – Present
Product Manager - Product Marketing

  • Manage the top revenue category, plant-based protein ($170M), driving innovation and renovation projects (pricing, positioning, packaging) through annual business planning, SKU rationalization, P&L analysis, and go-to-market strategies for major retail, club, ethnic, and foodservice channels.

  • Devised the go-to-market strategy and digital media plan (paid search, social, display, video, over-the-top) to launch a new plant-based food sub-brand, Plantspired, resulting in 20 Million in incremental sales annually.

  • Successfully executed 50+ integrated marketing campaigns across multiple channels, supporting key retailers such as Walmart, Kroger, Publix, Target, and Costco; achieved a 70% sales lift during key promotional timeframe and increased engagement rate by over 200%.

  • Re-branded and transformed the creative growth strategy across social media (TikTok, FB, IG, Pinterest & YouTube) through highly engaging content creation, product packaging redesigns, 250+ influencer and brand partnerships, and lead gen campaigns resulting in a 20% growth within the retail channel.

  • Developed the email marketing (CRM) strategy and set up audience segments, automated workflows, and bi-monthly newsletters to create a fluid customer journey resulting in a 40% increase in subscriber base to 45,000.

  • Led market and in-depth consumer research to identify high-impact and high-value features to develop a new line of plant-based meat, achieving 8 Million in year one.

ViaCore Strategy, LLC - Los Angeles, CA | Aug 2022 - Aug 2023
Product Manager (Freelance)

  • Spearheaded augmented reality (AR) projects to develop rich 3D graphics for enhanced consumer goods packaging; managed project timelines, creative briefs, and product configurations from strategy to execution.

  • Developed detailed technical requirement documents and partnered with engineers and UX/UI designers for wireframing and prototyping.

Oson Beauty, LLC – Los Angeles, CA | Oct 2018 – Mar 2020
President, Founder

  • Launched an e-commerce business specializing in Korean skincare products (osonbeauty.com); curated and sourced over 130 best-selling products with international suppliers

  • Developed a WordPress website, utilizing wireframing, prototyping, and user interface design; spearheaded three UI/UX optimizations resulting in a 35% increase in online conversion rates

  • Led HTML/CSS projects and collaborated with cross-functional teams, including engineers, designers, and QA to define product requirements and roadmaps

  • Designed over 300 creative assets and marketing collateral for webpages, product details page, social media, email campaigns, and sell sheets resulting in over $100,000 in cost savings

Creamistry Franchise, Inc – Yorba Linda, CA | May 2015 – Sept 2018
Marketing Manager

  • Spearheaded the development and launch of seasonal product lines, resulting in a 1,400% increase in franchise sales, domestically and internationally, within two years; recognized by Inc. Magazine as one of the fastest growing companies

  • Consulted 40+ franchisees on local store marketing strategies to drive sales and customer loyalty; reviewed proposals, collateral, budgets, and managed accounts

  • Developed a highly effective Fundraising Program, boosting sales during off-peak hours and achieving a 40% increase in overall sales

  • Conducted thorough market analysis and competitor research to optimize product positioning, and maintain a competitive edge in the franchise market

Los Angeles County Museum of Art (LACMA) – Los Angeles, CA | July 2014 – May 2015
Research & Communications Assistant

Perry Ellis International Inc. – Commerce, CA | Jun 2012 – Dec 2013
Marketing/PR Assistant

SKILLS & INTERESTS

  • Product Management, Digital Marketing, Product Marketing, Market Research, Data Analysis, Branding, Agile Methodologies, UX/UI Testing, Defining Requirements, Business Operations, Advertising, Content Strategy, A/B Testing, Email Marketing, Copywriting, Web Design, Wireframing, Budget Management, Figma, Adobe Creative Suite, Google Analytics Certified, Tableau, Neilson

  • Interests: AI and AR, contemporary & street art, video production, plant-based & Korean food cooking

EDUCATION

University of Southern California, Marshall School of Business
Master of Business Administration

  • Membership: Graduate Marketing Association, High Tech Association

University of California, Los Angeles (UCLA)
Bachelor of Arts

  • Regents' Scholar Award