Spearheaded the planning and execution of our company’s booth at Expo West, the world’s largest exhibition of natural and organic products. Generated buzz and interest with over 60K attendees and key buyers. Other shows include CES, Global Plant Forward Summit, National Restaurant Association Show, and more.

Devised a playbook for on-campus experiential activations for colleges and universities. Engaged with thousands of students at Yale, UMass Amherst, and Culinary Institute of America through dining hall takeovers, food truck sampling, educational programming, and competitions.

Created marketing collateral such as brochures, flyers, and presentations to support product launches and events.

Managed event budgets and timelines and negotiated contracts with vendors and suppliers to maximize resources and minimize costs.