A strategic content strategy is all about understanding the buyer persona, being agile to meet evolving needs, and communicating value at every touch point within the sales funnel.

I took on the challenge of revitalizing the social media presence of an ethnic brand that was struggling to generate interest. Through the implementation of a well-crafted and refreshed content strategy, I was able to achieve a 60% increase in engagement. Within a year, we increased our follower base by 300% and solidified multiple influencer and brand partnerships for wider reach.