Content

A strategic content strategy is all about understanding the buyer persona, being agile to meet evolving needs, and communicating value at every touch point within the sales funnel.

I took on the challenge of revitalizing the social media presence of an ethnic brand that was struggling to generate interest. Through the implementation of a well-crafted and refreshed content strategy, I was able to achieve a 60% increase in engagement. Within a year, we increased our follower base by 300% and solidified multiple influencer and brand partnerships for wider reach.

Content is King

I oversee the content strategy for several brands, which are utilized across multiple marketing channels. I pay close attention to detail, ensuring that every aspect of the content creation process, from ideation to development, implementation, and tracking, is aligned with each brand's overarching business objectives.

  • Product Packaging

  • Social Media Content Calendars

  • Websites & Blogs

  • Email Marketing

  • Lifestyle & Product Photography

  • Animated Videos

  • Sales Collateral

  • Brand Guideline Development

Previous
Previous

Web

Next
Next

PR