Content
A strategic content strategy is all about understanding the buyer persona, being agile to meet evolving needs, and communicating value at every touch point within the sales funnel.
I took on the challenge of revitalizing the social media presence of an ethnic brand that was struggling to generate interest. Through the implementation of a well-crafted and refreshed content strategy, I was able to achieve a 60% increase in engagement. Within a year, we increased our follower base by 300% and solidified multiple influencer and brand partnerships for wider reach.
Content is King
I oversee the content strategy for several brands, which are utilized across multiple marketing channels. I pay close attention to detail, ensuring that every aspect of the content creation process, from ideation to development, implementation, and tracking, is aligned with each brand's overarching business objectives.
Product Packaging
Social Media Content Calendars
Websites & Blogs
Email Marketing
Lifestyle & Product Photography
Animated Videos
Sales Collateral
Brand Guideline Development

















