Product

In today's dynamic business environment, it is crucial to adapt quickly and maneuver through constant market disruptions, as customer demands and expectations continue to evolve.

I developed the brand positioning and integrated marketing plan to launch a new sub-brand within the plant-based food category (expected 78 billion global market by 2025). Within the first quarter, we were able to gain new distribution at major retailers such as Publix, Kroger, and Albertson’s, drive awareness within key markets, and set up the brand for continued success.

Creative that delivers.

It’s all about creating stories that connect across every consumer touchpoint.

Driving the Strategy, Messaging & Go-To-Market Approach

  • I managed the go-to-market strategy for multiple product launches from planning, execution, and optimization to drive sales and higher ROI.

    With the launch of our award-winning plant-based steak, I executed a omnichannel marketing campaign and exceeded benchmarks, reaching 2.5 Million potential customers, 10% Click-through rate, and drove new to brand customers with high lifetime value.

    • Paid Social Advertising (FB, IG, Youtube, Pinterest, TikTok)

    • Paid Media (PPC, Online Video, OTT, Programmatic)

    • In-store POS and Sampling

  • Our marketing team had a natural gravitation towards working in silos which led to inefficiencies within the workflow. I implemented an agile sprint marketing approach to foster better organization and collaboration between team members.

    Sprint Goal

    • Execute a focused regional campaign to drive stagnant sales of our noodle kits at Costco.

    Results

    • I divided the project into smaller, more manageable tasks with our Marketing Director, Graphic Designer, and Digital Specialist. Although there were some hurdles within the 2-week sprint, we were able to set goals as a team and provide more transparency into each others tasks. With limited resources, we were able to set up sponsored ads on Instacart and partner with an influencer to promote our product during this key time-frame. As a result, we sold through inventory with a 10x ROAS and adopted an always-on strategy for other products on the platform.

    • Market Research

    • Budget Management

    • Website Updates & Landing Page Creation

    • Data & Sales Analysis

    • Marketing/Sales Collateral

    • Project Management

Spearheaded the development and launch of seasonal product lines, resulting in a 1,400% increase in franchise sales, domestically and internationally within two years.

Consulted 40+ franchisees on local store marketing strategies to drive sales and customer loyalty including developing a loyalty program, gift cards, fundraising programs, and grand openings.

Recognized as one of the fastest growing companies by Inc. Magazine.

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